Introducing Google Local Services Ads, the ultimate solution for home service companies to instantly connect with local leads.
What Are Google Local Services Ads? Google Local Services Ads offer a direct pathway to acquiring leads via phone calls and message requests. These targeted paid ads are designed specifically for local businesses, securing a prominent placement at the top of Google’s search results.
Featuring your company’s name, reviews, ratings, location, contact information, and operating hours, these ads ensure maximum visibility and build trust among potential customers.
The Difference Between Local Services Ads and PPC In contrast to traditional pay-per-click (PPC) advertising, where you pay for each click, Local Services Ads operate on a pay-per-lead basis. This means you’re only charged when a potential customer contacts you directly through the ad.
Bid farewell to keyword bidding; with Local Services Ads, Google manages the bidding process, or you can manually set your maximum bid per lead. Unlike PPC ads, which may appear above or below search results, Local Services Ads always secure the top spot, offering unparalleled visibility.
Determining Eligibility Local Services Ads are currently available in several countries, including the United States, Canada, and the United Kingdom, for specific service categories such as Plumbers, Electricians, Roofers, Builders …
To check eligibility, simply input your business details on the Google Local Services Ads page. If your business meets the criteria, proceed to the screening and verification process, which varies depending on industry and location.
Cost and Budget Control The typical cost for Local Services Ads is around £25 per lead, although prices may vary based on factors like location, industry, and competition. You have full control over your budget, allowing you to set it according to your desired weekly lead generation targets.
Rest assured that once you reach your monthly budget limit, your ad will cease to display—unless you choose to adjust your budget accordingly.
Understanding Google Guarantee for home service providers, the prestigious Google Guarantee badge signifies credibility and trustworthiness. This badge assures potential customers that Google has rigorously vetted your business.
Moreover, the Google Guarantee offers customers reimbursement for unsatisfactory services, further enhancing trust and confidence in your brand.
Introducing Google Screened Professionals in select verticals in the United States, such as law and financial planning, can earn the esteemed Google Screened badge. This badge indicates that your business has undergone comprehensive license checks, instilling confidence in potential clients.
Setting Up Your Local Services Ads Setting up your Local Services Ads account:
- Create Your Profile and Check Eligibility
- Demonstrate Your Business’s Trustworthiness
- Await Approval
Upon approval, efficiently manage your ads, leads, reviews, and performance through the Local Services Ads dashboard.
Optimizing Performance Enhance your profile by adjusting your budget, improving responsiveness, and prioritizing customer reviews. Higher review ratings and responsiveness increase your chances of securing top rankings, ensuring maximum exposure and lead generation