Did you know that half of users think a great web design is the most important factor when considering whether a business is credible or not? Nearly 40% say they are likely to exit a website if the design isn’t attractive. 

It’s easier than ever to set up an online business and start attracting customers almost immediately. Over the last decade, there has been a marked increase in new Cardiff-based entrepreneurs creating online stores, reaching out not just locally but across the globe. 

Even if you have an existing business, you may be thinking about revamping your website to make it more relevant. The good news is the team at Nick Walsh Studios is here to help as well. 

Affordable web design for South Wales businesses is just a phone call away. We get to know your enterprise, drill down into what you want to achieve and find solutions that work for you and your customers.

There’s a little thing called the user experience that has become increasingly important over the last decade. UX is essential because it looks at the ease with which visitors can use your Cardiff website design. This involves a lot of different factors but essentially our role at Nick Walsh Studios is to optimise your site. 

• We’ll help you organise the pages so that your customers can easily find what they are looking for. 
• We’ll also look at web design factors such as the download time of pages and the type of content that you want to build. 
• We’ll make sure that vital elements such as meta tags are properly written, giving you every chance to appear high in search engine rankings. 

If your website design is focused on ease of use, your local Cardiff customers and those from all around the world will come back to you again and again.

One of the challenges of any online business is combatting hackers and cybercriminals who want to access customer data or install malware. If you do get hacked, it can not only put customer information at risk but can severely damage your reputation. 

Creating secure sites with full encryption underpins everything we do at Nick Walsh Studios when we work on the website design for our Cardiff customers. That includes creating HTTPS domains that get priority on search engines such as Google. 

Each Cardiff web design we work on comes with SSL encryption and the backup of your database so you can be 100% certain that everything is secure once you go live. Customers are a lot more security-minded nowadays and actively search for evidence of encryption before they use their card or another payment method. 

Platforms such as Shopify and Woo-Commerce as well as WordPress put a lot of effort into making sure that their sites are highly secure.

You can have the perfect web design for your South Wales business but if the content isn’t spot on, you’re not going to make many sales. There’s an old saying in marketing that content is king. What that means is you need to think very carefully about the way your pages are written and their layout. 

Content isn’t just about words. You might want to include videos or images of products on your site. These also need to be carefully chosen and professional looking if you are going to attract buyers to your site. 

The mistakes we often see, especially on ecommerce sites, include poorly written content where there is no focus on encouraging a visitor to buy. Putting a strong call to action on each of your product pages is essential. In other words, make it easy for your customers to buy. 

Great content can also make it more likely that you will show up top of the list on search engines such as Google. 

At Nick Walsh Studios, we help you make the right decisions when creating meaningful content for your site, whether it’s a Cardiff ecommerce web design or another type of business.

One of the key elements that you need to include in your Cardiff web design is measuring activity on the site. The great news is that WordPress and ecommerce solutions such as Shopify make this very easy for you. 

You’ll be able to, for example, see where your customers are coming from and which product pages are the most popular. We can lead you through the most important metrics so that you know what to look for and how to use this evidence to drive more traffic and increase sales.