Hummingbird is a search algorithm implemented by Google. Introduced in August 2013, it has been updated to replace the previous Caffeine algorithm, and impacts around 90% of Google searches.
Hummingbird continues to use a number of equivalent elements of the old algorithm, like Panda and Penguin. Essentially with this new engine, Google remains trying to put the stress on quality websites and content with no keyword stuffing.
How does Hummingbird work?
Hummingbird isn’t a penalty-based update, rather a change within the way Google reacts to different types of search queries. It’s a fresh method of understanding the particular meaning behind an inquiry query, as opposed to the separate terms within it. The utilization of keyword synonyms has been optimized with Hummingbird; rather than listing results with exact phrases or keywords, Google now shows more theme-related results.
Google has always used synonyms, however with Hummingbird it’s ready to judge context, thus understanding the intent of an enquiry to work out exactly what the user is trying to seek out out, this is often called semantic search.
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What does Hummingbird mean for SEO?
Since Hummingbird, SEO agencies have come to know the foremost important thing to supply Google is the context for the topics around which a page has been created.
Google has long regarded page authority to be a crucial ranking factor. With greater emphasis being placed on-page content, the authority will become even more important and poses to form search results more relevant.
PageRank, which looks at how important links to a page are determined to be, remains one among the main elements of the Hummingbird algorithm. Therefore it remains crucial to think about link metrics and strive for co-citations.
Whilst keywords are still significant to SEO, Hummingbird Algorithm adds more strength to phrase-based queries, which essentially caters to the optimization of content and questions that are asked naturally. As conversational queries continue to extend, mainly those conducted using voice search, it’s vital that your page content covers informational queries, navigational queries, and transactional queries.