Acclaimed Agency Providing Digital PR Services​

Digital PR, a facet of digital marketing, involves promoting businesses by securing the publication of content featuring them or created by them through collaborations with journalists, bloggers, and influencers.

If your business lacks widespread recognition, aims to expand its market share, or is a burgeoning entity with noteworthy stories to share, digital PR is essential. Functioning as digital press relations, it focuses on building online press relationships.

In contrast to traditional PR, which can be costly, ambiguous, and challenging to measure, digital PR offers affordability and accessibility to a broader audience.

While traditional PR agencies engage with major media organizations like The Sun and The Mirror, digital PR agencies, including ours, collaborate with a diverse array of internet-based websites, ranging from renowned outlets like The Guardian to niche platforms. With an extensive database of contacts, we can pinpoint the ideal website and angle for your business.

Digital PR extends beyond a select range of websites. Platforms relevant to your business’s industry are often more crucial than generic sites, as they not only boost Google rankings but also reach the target audience. For instance, a business unveiling heavy-duty drills may find more success on construction industry websites than on general news sites like The Independent or MSNBC.

Similarly, a startup launching a new investment app might gain more traction by featuring on smaller personal investment blogs, such as Monevator, with a moderately-sized but highly-engaged audience, rather than a large tech news website.

Digital PR can also encompass collaborations with influential figures on social media, commonly known as influencer marketing.

Our digital PR service ensures that your business and brand reach not just anyone, but specifically the individuals most likely to convert—your target audience.

We strategically focus on the websites they frequent the most. However, just as you wouldn’t appreciate your friend Jamie pitching his latest “no, it’s not a pyramid scheme” products at your barbecue, nobody enjoys when their favorite website publishes a thinly veiled advertorial that screams “they paid me to say this.”

So, how do you ensure your presence is seen in a way that genuinely captivates your audience?

Digital PR centers around storytelling. People aren’t engaged or entertained by reading about how great your service is or the numerous features of your new product. Instead, they are captivated by stories and valuable information.

For instance, an article in The Mirror titled “The Best Places for a Staycation in Wales” may ostensibly advertise a travel agency’s latest deals. While the content discusses a story, it’s the one the reader creates in their head—visualising the picturesque Brecon Beacons, the peaceful surroundings, and historic sites like Cardiff Castle. The benefit to the commissioned company is that it’s their brand, not their competitors’, being discussed and linked to.

Similarly, an article on a personal trainer’s blog about “Swimming in a pool” may serve as an advertisement for a recently launched mindfulness app. The story lies not in the list of swimming strokes but in the vision of improved health that readers envision for themselves. The benefit to the featured company (or the one sponsoring the piece) is that these readers, actively seeking fitness advice, are most likely to download the app mentioned in the blog post.

As people become increasingly desensitised to traditional advertising, our digital PR service addresses this challenge by delivering compelling stories instead.

Depending on the scale of your campaign, you may have one or more Digital PR Specialists collaborating within your Marketing Team. A Content Marketing team member is ideal due to their efficiency, high-level skills, and exceptional effectiveness.

In our effort to ensure synergy, we strive to pair new clients with Specialists who possess prior experience in the same industry. Despite having worked with a diverse array of businesses, each company, even within the same industry, often requires a distinct approach. Therefore, our strategy is always tailor-made for the specific company we’re collaborating with.

Your Content Marketing team member will invest time in acquiring comprehensive knowledge about your industry. Some of our clients even affirm that our team exhibits more expertise in their industry than they do themselves — and we’re not kidding. Our objective is to seamlessly blend in, sounding akin to a member of your Sales Team.

To provide dedicated oversight for your campaign, a designated Project Manager will be assigned. This individual serves as your representative and the singular point of contact with the team.

In cases where other services, such as search engine optimization or pay-per-click ads, run concurrently with digital PR, having a central Project Manager ensures the cohesion and tight integration of your entire campaign.

A dedicated Project Manager will oversee and manage your digital PR campaign.

Their primary focus is to serve as your representative within the team, prioritizing the singular goal of achieving your objectives.

This Project Manager will also be your exclusive point of contact. Rather than navigating through emails from multiple individuals simultaneously, all inquiries and requests will be streamlined through your designated Project Manager.

Ensuring regular updates, your Project Manager will communicate with you through emails or calls, depending on your preference. Importantly, these communications will be scheduled at your convenience, eliminating unexpected calls that might disrupt your schedule.

On a monthly basis, you will receive a comprehensive report. Unlike reports from other agencies that may be generated from generic software, our reports are freshly crafted each month. Each report details the tasks undertaken, the rationale behind them, and the achieved results.

To enhance transparency, we will also provide you with a live dashboard. This dashboard offers a real-time visualisation of your campaign’s progress, ensuring you are consistently informed about the ongoing developments. For a preview of a live dashboard, click here.

If your website already receives substantial traffic, new or enhanced copywriting can swiftly elevate leads or sales.

In cases with limited traffic, an immediate significant increase may not be apparent. However, as your traffic volume grows, the quality of the copy will exhibit a high conversion rate. Moreover, optimizing your copy for search engines will enhance Google’s understanding of your website pages, contributing to improved rankings and attracting more traffic.

For a gradual increase in traffic, we recommend implementing search engine optimization.

For a rapid surge in traffic, pay-per-click advertising is a viable option.

For an overarching strategy that balances both short-term and long-term growth, a combination of both strategies is typically recommended.

Digital PR is not a quick solution for immediate increases in traffic, leads, or sales.

It operates as a sustained, long-term project aimed at expanding a business’s reach and market share. Achieving these objectives is a gradual process that doesn’t happen overnight.

While coverage is typically obtained within a month of initiating digital PR efforts, noticeable positive indicators should be anticipated within the initial six months of the campaign. The cumulative impact of these results continues to grow over time, with significant outcomes typically becoming apparent around the twelfth month.

For those seeking more immediate boosts in traffic and conversions, we recommend exploring alternative channels like pay-per-click advertising.

Leveraging the full potential of digital PR is most effective for businesses that can promptly approve content. This empowers our Content Marketing Team to pitch, write, and place stories while the subjects are trending and editors at publications are actively engaged.

To enhance the impact of digital PR, it can be synergistically combined with other services. The most successful digital marketing campaigns are integrated, with multiple services working in tandem to amplify results beyond what each service could achieve independently. Digital PR pairs seamlessly with SEO, as the acquired links and placements contribute to potent offsite SEO benefits.

Additionally, the integration of services like Influencer Marketing and Social Media Advertising forms powerful combinations. The content created can be shared across various platforms, thereby magnifying the return on investment (ROI) and overall impact of each activity.