301 Redirects

A 301 redirect is an instruction that tells a browser: “The requested page is not any longer available at the URL you have, you’ll find it at this new address”. The browser is then automatically redirected to the current new URL and thus the specified, relocated...

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) Google’s Accelerated Mobile Pages (AMP) is an open-source project designed to enhance the loading speed and readability of content for mobile users. consistent with Google, AMP aims to reinforce mobile experience by getting information...

Anchor Text

Anchor text is that text of an outbound link, which is clickable, and it’s readable to both the user and to search engines like Google and Bing. Every link coming into a site is seen by search engines as a mark of endorsement from the linking site. From the purpose of...

Bounce Rate

According to Google Analytics, a bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then...

Branded Search

Branded search is results displayed when a user searches for your name. Whether you’re a replacement start-up or an outsized national business, you’ll want to rank favourite for your branded search. However, it isn’t always easy to be the highest listing, even for...

Co-citation Tips

A citation, link or mention in any digital content signifies endorsement, trust and authority. What is SEO co-citation? SEO co-citation refers to the interaction that happens when websites discuss interrelated themes, concepts and mention one another. An important...