Google Analytics

Google Analytics Google Analytics is a free web service which provides comprehensive statistics and analytical tools for SEO and marketing purposes. Analytics monitors traffic to an internet site and collects data on how visitors interact with the location. Data available through this service includes user demographics, behaviour and interaction, like page views, bounce rate and

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Event Tracking & Conversion Tracking

Event Tracking & Conversion Tracking Event tracking refers to the measuring of interactions on a website beyond an internet page load. Event tracking supplies data on how web visitors are engaging with an internet website, which makes it possible to optimise the SEO and PPC marketing campaigns to maximum effect. Conversion tracking may be a

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Domain Transfers What They Are

Domain Transfers If your company is renaming or rebranding itself or your website must be moved to a different server, your onsite content will not get automatically redirected to its new home. If your redirects aren’t correctly completed, your new website is going to be riddled with 404 File Not Found errors, which may diminish

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Crawlers Tips & How They Work

Crawlers A crawler or robot is a software program employed by search engines that traverses the web so as to collect and index data and web pages. A crawler will attend an internet site through a hyperlink. The crawler will then read the web site ’s content and embedded links before following the links faraway

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Conversion Rate Optimisation

Conversion Rate Optimisation Conversions happen on an internet site when a user performs an action that takes them further along the buying cycle. For instance, a conversion might be requesting a quote or buying your product outright. A company’s website should be built with a view to having a high conversion rate. SEO/digital marketing campaigns

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Content Optimisation Tips for Business Owners

Content Optimisation Arguably the foremost significant SEO factor is content. Good SEO agencies optimise content by creating information that both users and Google will love, this is often referred to as content optimisation, and it’ll help make your website more visible in search. As an SEO agency, we are asked to supply program optimisation advice

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